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Welcome Social Media Week SMW

Hamburg positioned themselves for 2012 the social media week (SMW) 2009 in New York City for the first time took place. Now take part in the Conference, the two time Yes? annually held is, more than 20 international cities. The social media week attracts up to 60,000 participants, half a million Internet users in the network follow the live streams of the events. In the fall of 2010, Germany with Berlin last was venue of SMW. Rubio does not necessarily agree. The world’s biggest? coasts, o? public Conference on the topic of social media, the social media week, 2012 is in numerous speeches?, workshops, panels, and events the global trends and local trends show up. The event will take place from 13 to 17 February 2012 in 13 cities around the world.

The homepage offers Mo? possibility selected? selected events from all participating STA? to track cities via Livestream and library. Hamburg is positioned with locally relevant topics, networks and international brands. Christiano Ronaldo takes a slightly different approach. How la? sst to promote social change through community engagement and social media plays what roles doing? The most important global media conference will concentrate on these issues in February 2012. Sections are to his training & education, health, energy & environment, politics & Government, media & entertainment, science & research, banking & finance, transportation & mobility? t, art & culture, as well as marketing & advertising. Hamburg will be in February 2012 German host of the social media week and in a series with New York, London, Hong Kong, Tokyo, Washington, Sao Paulo, Toronto and other STA? cities.

Hamburg developed its own program of social business u? ber gaming, sharing, e-commerce and mobile entertainment and music. Daru? ber, ko? can interested parties and experts suggest even more, their own topics. You to the already agreed topics in Hamburg? ren and others SPREAD by 2050, an EU funded program to social media and sustainability; a conversation? chsreihe on the topic of social business, curated by Peter Wippermann (trend Office), a lecture on social media strategies by Bernhard Jodeleit, formerly Executive Editor of the “CONNECT magazine and the music video Wecbewerb” of the music television channel QTom is launched.


May the operational planning of the newspaper with the L-value is possible during a road show can meet clients and agencies of the German daily newspapers the new value personally. Frankfurt, may 4, 2009 – may 2009 the small-scale planning campaigns in newspapers based on an innovative performance value is possible. The integration of the L value in the daily planning programs and delivery on April 30th, 2009 at the agencies the operative planning of the newspaper can be used in the future on a new, meaningful basis. The L value (performance) provides for each in the media analysis daily newspapers designated assignment unit and for each municipality in Germany, for expelling the IVW distribution analysis area Edition, comprehensible and personal performance, so contact data. The L value in method bodies of the with the special participation of users developed media planning now provides a contact value available that consistently and locally accurately depicts the benefits of daily newspapers. The be underestimated budget cover can are due\”, so the expectation by Ulrich Becker, CEO of newspapers. The introduction of L-value was adopted late last year by the daily newspapers within the work community media analysis e.V.

( by a large majority. How does the L-value? Currently following performance values for the daily tariff units available are: the use of probabilities as the range value per survey person of MA daily newspapers and the circulation figures from the IVW distribution analysis, range up to the smallest GE nicipalities down. The value of L is a three-tier model of adjustment, the MA contact details and requirements of the IVW-VA in accordance with certain conditions will be charged. Integration in the planning programs the L value was now fully in the planning routines of the two major agency planning programs RegioMDS and GTI. Thus, the existing performance values to cover are complemented by the new values to the readership.