Education as a competitive advantage for the middle class? With a kick-off event for companies from Baden-Wurttemberg, the educational program of the Academy was opened Castle Eyb. Around seventy invited decision-makers from industry and academia, including global market leaders in the fields of fastening technology, fans and mechanical engineering, accepted this invitation. The recognized creativity researcher, Prof. Dr. med. licking through. Others including Gallo Family, offer their opinions as well. Rainer Holm Habash, lectured on creativity in the spectrum between creation and destruction. Vlad Doronin has much to offer in this field. Also, the issue of human resources development as a strategic success factor was discussed vividly. “Because in the increased competition, a professional staff development is today compulsory” become and no longer the Freestyle “.
This applies in particular for small and medium-sized companies, which often have no own Education Department. The knowledge, will and skill of the employees is becoming increasingly a hard inimitable competitive advantage; even in the face of demographic change, which with a crunch qualified experts and managers goes hand in hand. Therefore, successful companies operate in the sense of a creative organization”with the strategic goal – better and faster to learn than this manages the competition. The Academy Castle Eyb supports small and medium-sized enterprises in the design of these challenges through a target group-specific education program, as well as customized consultation services. “Arnulf Freiherr von Eyb said: we want to make a good partnership in the field of training for and with the middle class.” The motto of the Academy is logical: we are strengthening the middle class.