He will be the Brazilian really more sociable than other peoples? It will be that the amount of accesses equalizes it quality of these accesses? It will be the necessity to make bigger friendship that of professional contacts? It will be the search for the fame and the recognition, signal of our times? Many other questions beyond these are raised and answered for social sociologists, anthropologists, economists, journalists, researchers in communication, psychologists among others. In this work we will try to understand the mystery of the social nets for the ways of the psychoanalysis, with the special contribution of the ideas of Freud, identifying the psychology of the masses in the nets and detaching the three vises of world gifts in the virtual environment. It is important, to initiate, better to define the subject to be explored, that in this case is the social nets. In accordance with a simple definition withdrawal of the free encyclopedia Wikipdia, reads the following concept: A social net is a composed social structure for people or organizations, hardwired for one or some types of relations, that partilham values common objectives. One of the basic characteristics in the definition of the nets is its opening and porosity, making possible horizontal and not hierarchic relationships between the participants.
(…) Very even so one of the principles of the net is its opening and porosity, for being a social linking, the basic connection enters the people if of the one through the identity. (…) A point in common amongst the diverse types of social net is the sharing of information, knowledge, interests and efforts in search of common objectives. The intensification of the formation of the social nets, in this direction, reflects a process of reinforcement of the Civil Society, in a context of bigger democratic participation and social mobilization. Therefore, a social net is a type of relationship between people with common objective, fortified for the identity enters the members of this social group, formed and accomplished in a virtual environment.