Animation from the point of sales another no less strong reason is the animation of the sales point. We refer with animation to all those actions that seek to energize, enable, and motorised our sales. There are two general types of animation: the animation external and the internal animation. The animation external refers to all actions that take place outside the commercial local and mostly are intended to draw attention to buyers and the General public which passes near the premises or which is addressed to him. Depending on the physical place in which our shop or supermarket is we will make more or less external animation. To illustrate them, think about the difference between a local that is placed on a street, and another that is inside a shopping mall.
A store that, for example, has its own parking and is in a street can assemble scenarios which respond to the seasons of the year, special celebrations, important dates, etc. Certainly a store in a shopping plaza may also make these decorations though differently and better scale. To achieve external animation we can make changes to our facade, modify the display cabinet or showcase items, change our banner, among others. The animation internal this type of animation is of course more flexible, it is less complicated to make changes in the interior of the premises provided that such changes are not against the rules of the Mall or the owner of the premises if it is the case. Another aspect to keep in mind is that changes in the interior does not entail additional tax payments. There are several types of internal animation: * physical animation this type of animation includes heads or headwaters of Gondola, Islands or stowage of cargo, display furniture, Manequies, lighting, Displays, advertising at the point of sales (POS or POP) today the technology is playing a very special role in the animation of the sales point providing us with small monitors that we are projecting commercials and short infomercials.